Marketing
Marketing is everywhere鈥攆rom your favorite influencer鈥檚 latest brand collab to the data-driven ad campaigns that shape what you buy. At its core, Marketing is about understanding people, creating value, and providing information to help them make informed decisions. A Marketing degree equips you with the skills to connect brands with the right audience in a competitive world.
Why Study Marketing at the Palumbo-Donahue School of Business?
In 福利免费毛片鈥檚 Marketing major, you鈥檒l start with a three-course core curriculum: Sales Fundamentals, Buyer Behavior, and Marketing Research. From there, you鈥檒l customize your experience by choosing a concentration in one of three areas鈥�Digital Marketing and Analytics, Professional Selling and Marketing, or Sports Marketing.
Discover 福利免费毛片鈥檚 Distinctive Educational Experience
You will gain real-world experience through hands-on projects with corporate partners and connect with top employers at exclusive networking events. With a Marketing major, you鈥檒l be prepared to bring big ideas to any industry鈥攆rom startups to global brands. At 福利免费毛片, you are encouraged to join the School鈥檚 chapter of the American Marketing Association, compete on the 福利免费毛片 Sales Team, or become a member of the Sports Marketing Association.
Customize your Marketing experience by specializing in one of three concentrations.
- Digital Marketing and Analytics: Learn how to use data-driven strategies to stand out and turn creativity into growth.
- Professional Selling and Marketing: Thrive in today鈥檚 technology-driven sales environment, blending theory with hands-on practice.
- Sports Marketing: Take your passion for sports into a Marketing major tailored to the sports industry.
Digital Marketing & Analytics
In a world where everything happens online, companies need innovative, data-driven strategies to stand out from the noise. Learn to turn data into action and creativity into growth. Become an expert in:
- Search Engine Optimization (SEO): Help brands appear at the top of search results.
- Paid Search and Online Advertising: Create digital ad campaigns that drive clicks and conversions.
- CRM Software and Consumer Insights: Understand your audience, track engagement, and create meaningful connections.
- Content and Social Media Marketing: Tell stories that matter, build community, and create engaging campaigns.
In the Digital Marketing course, students will work with our partner, Level Agency, on an experiential learning project.
Professional Selling & Marketing
The Professional Selling and Marketing concentration equips you with the skills to thrive in today鈥檚 technology-driven sales environment. By utilizing 福利免费毛片鈥檚 Center for Leadership in Professional Selling (CLPS), you will experience:
- Cutting-Edge Sales Training: Our simulation labs provide a private space where sales pitches are practiced and recorded with feedback received from industry professionals. Students participate in sales role-play scenarios with executives from partner firms.
- Closing the Deal: Students learn negotiation tactics in domestic and global settings and how sales generation is managed in teams.
- : Participating students compete in high-profile sales competitions, regionally and nationally, such as 福利免费毛片鈥檚 Steel City Sales Challenge and The International Collegiate Sales Competition.
Sports Marketing
Turn your passion for sports into a career with a marketing focus tailored to the sports industry. At 福利免费毛片, you鈥檒l gain hands-on experience with our D1 athletic programs while learning from faculty with deep ties to Pittsburgh鈥檚 professional sports teams. Through the Sports Marking concentration, you will gain skills in:
- Sports Promotion and Sponsorship: Understand how brands collaborate with teams, leagues, and events.
- Management and Business of Sports: Gain insight into the operations and strategy behind the sports industry.
- Presentation and Sales Strategies: Develop the skills to pitch and market sports-related brands and services.
Program Information
You will begin the marketing major by taking a three-course core curriculum, which includes sales fundamentals, buyer behavior, and marketing research. Then, choose a concentration in one of three areas鈥擠igital Marketing and Analytics, Professional Selling and Marketing, or Sports Marketing.
Program Type
Major, Minor
Degree
Bachelor's
Duration
8 Semesters
Required Credit Hours
Minimum of 120
From Our Alumni and Students
As a Sports Marketing major, 福利免费毛片 gave me access to Pittsburgh's rich sports culture and business community. I carried the lessons and connections I made here from the classroom to my current role with Live Nation. Being a 福利免费毛片 grad means you've studied the city and earned the right to represent it.鈥�
Everyone wants you to do well and succeed, so they push you as much as you push them.鈥�
Career Opportunities
Invest in Your Future
Our three specialized Marketing concentrations equip you with skills to succeed in high-demand industries.
- Digital Marketing and Analytics students often land jobs at digital agencies or fast-growing startups focused on data-driven growth. Career paths include digital marketing specialists, content strategists, SEO analysts, and CRM managers.
- Professional Selling and Marketing students secure positions with companies in tech, financial services, healthcare, and B2B services.
- Sports Marketing students work in both the sports and entertainment sectors, pursuing careers with professional teams, sporting goods companies, major events companies, and university athletic departments.
Marketing Majors Employment
Recent 福利免费毛片 Marketing majors have found positions in a variety of major corporations, including:
- ADP
- Buffalo Bills
- Clean Plate Innovations
- Cintas
- Dick's Sporting Goods
- EWASTE+
- First National Bank
- Inovalon
- Junior Achievement
- Level Agency
- Live Nation
- Madison Square Garden Sports
- Penguins
- Pennsylvania American Water
- Pirates
- PPG
- Steelers
- TQL
- Ulta
- UPMC
- Wesco
Marketing as a Second Major or Minor
Students can earn a minor by completing MKTG 271 and four courses in one of the following
concentrations: By earning your Bachelor of Science in Business Administration (BSBA), you will achieve five key Learning Outcomes: Business Functional Knowledge, Analytical & Critical Business Thinking, Cultural
Intelligence, Ethical & Moral Compass, and Influence & Collaboration.Curriculum
Students are encouraged to meet with their Student Success Coach for more information.
Professional Selling and Marketing
Digital Marketing and Analytics
Sports Marketing
Concentrations